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Payper is New Zealand’s results-based PR firm. Say goodbye to flat fees, eye-watering retainers, bill shock, and locked-in contracts.
With Payper, you pay clear and transparent fees that are based on what matters most: how successful we are in landing you news coverage. Now that's refreshingly accountable.
Like the Payper name suggests, our model has been specifically designed to incentivise us to get you results. The reality is that you're never guaranteed to land coverage with PR, so why pay an agency a flat fee regardless of your success?
With Payper, if you win, we win. Win-win.
Creative, transparent, caring, and results-driven: these aren’t things traditionally associated with the PR industry but they’re the values that define the way we do things at Payper. No hand-waving, no paper pushing, no pointless meetings – just hard hustle to get you covered.
Have you engaged a PR firm in the past only to be forgotten about? That won’t happen with Payper. We proactively think of and suggest ways to get you in the news because the more coverage we land you, the more we can invoice you 👌
We keep things simple. Really simple. Here's the Payper process to getting you, your business, or organisation in the news.
Got a story you want to tell the world about? Great! Hit "Get Started" and use our interactive tool to tell us what the story is. It only takes 2 minutes.
Got a story you want to tell the world about? Great! Hit "Get Started" and use our interactive tool to tell us what the story is. It only takes 2 minutes.
We'll put together a press release with you and use our networks to pitch it to New Zealand media like TVNZ, Newshub, New Zealand Herald, Radio New Zealand, Stuff, trade magazines, lifestyle, business. You let us know where you want your story to go and we start using our expertise and networks to get it there.
We'll put together a press release with you and use our networks to pitch it to New Zealand media like TVNZ, Newshub, New Zealand Herald, Radio New Zealand, Stuff, trade magazines, lifestyle, business. You let us know where you want your story to go and we start using our expertise and networks to get it there.
Sit back and enjoy the results as news media take your story and share it with the New Zealand public.
Sit back and enjoy the results as news media take your story and share it with the New Zealand public.
Our pricing is simple and transparent, and most importantly, it’s based on results. There's a small flat fee for us to craft your story and pitch it, and then you pay per the news coverage we land you. Use this tool to get a cost estimate based on news coverage.
Public Relations (PR), now often called "communications" covers a range of things but is all about managing the public perception of your brand. For us specifically at Payper, it's all about trying to get your business, organisation or brand positive coverage in news media.
Payper operates on a unique, results-based model. This means you pay more for the media coverage you get, not the effort we put in. It's transparent, fair, and ensures we're just as invested in your success as you are.
With Payper, you only pay small flat fee and pay the bulk of the fee based on how much coverage your story lands in the media. That's what we call 'results'. We believe in earning our keep by getting you the coverage you deserve.
These tiers reflect the reach and influence of the media outlets covering your story. Tier one includes major national and international outlets, tier two refers to online-only articles, and tier three covers smaller industry magazines, blogs, local papers, etc. Check out the pricing page for full details.
Nope, sorry. For the moment, we're just concentrating on getting news coverage for epic organisations we love.
Again, nope, sorry. Given the nature of the job, it's important to us that we only work with organisations whose values align with ours – we need to believe in what we're pitching wholeheartedly.
Because our business model is all built around getting successful news coverage, we have to be a bit picky about who we work with. In short, we only pitch stories we think journalists will genuinely love. Although it might be frustrating we said we didn't think your story is strong enough to pitch, trust us: we're doing you a favour and avoiding you the hassle of writing and sending a pitch for it to fall on death ends. Plus, our reputation with journalists relies on us only offering up great, newsworthy, stories – so we need to ensure we uphold that reputation.
Start with us, at Payper! Our team of experienced PR professionals will help you identify your story, pitch it to the right media outlets, and get you the coverage you need. If you've got a great story you want told, just start the pitch process.
It all depends how great your story. Payper offers packages that suit different budgets and needs. Check out our pricing page for all the details.
Never! Pitching to news media is never a sure ticket and sometimes you have to take a few shots on goal to get one in. We never ever gauruntee success and no other PR company can either. If they try, don't believe them.
100% you can!^ChatGPT can write a great press release for you and we even use it ourselves to help us in our work. But, writing the press release itself is not really where we add value. We use more than a decade of journalism experience to add the most value in two key ways: developing newsworthy and attention-grabbing story angles (the key "hook" that gets journalists interested in covering your story), and secondly, the trusted relationships we have with New Zealand journalists to ensure your story gets in front of their eyes, and ultimately, gets covered.
Enter what you think the headline is of the story that you want Payper to help you tell the world. Remember, Keep it punchy – there's a limit of 60 characters.
