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In Detail
Smudge has long been a leader in New Zealand’s tech scene, developing cutting-edge apps and software solutions that improve lives and businesses. In 2024,with Payper’s help, the Christchurch-based company made global headlines when Senior Software Engineer Devin Davies became the first New Zealander to win an Apple Design Award.
Payper has been Smudge’s PR partner since early 2024, working alongside their team to elevate their profile and secure widespread media coverage for their world-leading innovation.
For Devin’s Apple Design Award win, we crafted a PR strategy that positioned Smudge and Crouton at the forefront of New Zealand’s tech sector, and an early adopter of the incredible Apple Vision Pro technology. This led to widespread national coverage, reinforcing Smudge’s reputation as a world-class software development company.
Payper has helped share major company milestones and achievements, ensuring Smudge’s legacy of innovation, growth, and impact is well understood by both business and tech communities.
Smudge’s ability to turn complex challenges into beautifully simple software solutions has made it the go-to partner for some of New Zealand’s most high-profile organisations, including Coca-Cola, the New Zealand Police, and One New Zealand.
Payper is proud to be a key part of Smudge’s marketing efforts, securing ongoing coverage that highlights their impact on the global tech industry and cements their reputation as one of New Zealand’s most innovative companies.
When we had an exciting announcement to make about one of our team being the first New Zealander receive an Apple Design Award, we knew there was one call we had to make: to Payper. They were highly responsive and delivered outstanding results in sharing our news with the world. We got extensive coverage on major platforms like 1 News during the primetime 6pm bulletin, Radio New Zealand, The Press, NZ Herald, and a handful of others. The coverage led to a significant rise in website traffic and has boosted our visibility and recognition. Payper's team is professional, proactive, and truly understands our goals. Their expertise in crafting compelling stories and securing high-impact media placements makes all the difference.
