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In Detail
Entrepreneur Emily Heazlewood is taking on dating app giants Tinder, Bumble and Hinge with a more meaningful approach to online dating that's based on quality, not quantity.
“So many people have dating app fatigue,” says Emily Heazlewood, Christchurch entrepreneur and founder of Amor.
“They’re searching for love and connection but dating apps don’t get to the heart of what makes two people right for each other.”
That’s what inspired Heazlewood to create Amor, the New Zealand made dating app that blends advanced matchmaking technology with psychology and relationship science to help users find their perfect match.
Payper was the chosen PR partner to help share Amor's story with the New Zealand public. Our work was key part of a very successful launch which saw 400 new Amor members sign up in the first week. We landed stories on Radio New Zealand, Newstalk ZB, a full page spread in The Press newspaper, a magazine piece and more.
Payper is an absolute game changer in public relations! Our experience with Payper at Amor has been nothing short of exceptional.
Getting into the competitive dating market in New Zealand was no easy task, but Payper rose to the occasion with passion and creativity. Their team's ability to highlight our distinct approach in a crowded market was extremely impressive.
Thanks to their broad media networks and smart approach, we received traction with major media sources around New Zealand for our launch and saw results that lasted several days, allowing us to truly get our brand out there.
Payper's efficiency and expertise were unparalleled, from developing our exciting story to expertly pitching it to the media. They not only delivered results quickly, but also gave crucial direction and coaching, ensuring that our message was received successfully.
They did more than just get coverage; they established a solid long-term strategy that has been a vital element of our marketing efforts as Amor expands in New Zealand. If you want to get your brand out there and tell an engaging story among the sea of published news and media, Payper is your go-to! We look forward to continuing to work with the team!
