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In Detail
Born in Wānaka, Mons Royale has spent the past 15 years redefining performance merino wool apparel for the outdoor community. Now, with major international award wins, global retail expansion, and sustainability certifications, the brand is proving that New Zealand innovation belongs on the world stage.
Since early 2024, Payper has been Mons Royale’s PR partner, working alongside the brand to amplify its impact through strategic media coverage. Our work has secured widespread attention for Mons Royale’s product innovation, industry leadership, and sustainability efforts, helping to grow its presence both in New Zealand and internationally.
Beyond its award-winning product line, Mons Royale has continued to expand globally, opening a new flagship retail store in Whistler, British Columbia—one of the world’s most iconic outdoor destinations.
Meanwhile, Mons Royale has doubled down on its commitment to sustainability, securing B Corp certification—a globally recognised accreditation for businesses that meet high environmental and social standards.
Payper has played a key role in positioning Mons Royale as an industry leader, generating coverage that highlights the brand’s commitment to performance, sustainability, and innovation.
From product launches to global expansion, Mons Royale is proving that a New Zealand brand can compete—and win—on the world stage. And Payper is proud to help tell that story.
