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In Detail
“The Streetdog80 is a significant step forward for us as a company,” says FTN Motion Co-Founder Kendall Bristow.
PR has always played a crucial role in FTN Motion’s marketing strategy, and we were delighted when the company reached out to us at Payper in 2024 to become their PR partner.
We’ve worked on FTN to announce the launch of the Streetdog80, the improved Streetdog Classic, and the company’s expansion into the Australian market. Our work has landed FTN Motion high quality and widespread coverage in some of Australia and New Zealand’s leading news outlets, helping the successful launch of the new bikes.
For the Streetdog80 launch, Payper worked to ensure the story reached key audiences, leveraging New Zealand’s strong interest in urban mobility, sustainability, and locally made innovation.
The Streetdog80 is just the beginning of a big year for FTN Motion, with an Australian expansion kicking off in April. The company has already pre-sold 40 Streetdogs in Australia, showing strong demand across the ditch.
“We’re really proud to be taking the Streetdog to Australia,” says Bristow.
“We’re excited about the expansion and looking forward to seeing how well the bikes resonate with consumers across the ditch.”
With the launch of the Streetdog80 and expansion into new markets, FTN Motion is proving that New Zealand can be a leader in the future of urban transport—and Payper is proud to help tell that story.
