Payper
Payper
hello@payper.co
18 Nottingham Street
Westmere, Auckland
Westmere, Auckland
At Payper, we're passionate about sharing stories of great New Zealanders doing extraordinary things. Everything we do is with the goal of helping you secure positive news coverage. Whether it's a story on Seven Sharp, coverage on Radio New Zealand, a lifestyle piece in Kia Ora magazine, or specific industry coverage that you're after, we're here to help.
We have two offerings: On Demand for one-off stories you want to share with the world, and Ongoing for businesses who are in it for the long haul and want repeated news coverage.
Payper On Demand is our core service for pitching one-off news stories. Have a company announcement? Landed a major achievement? Secured a round of funding? This is for you.
Our pitch fee is a small set fee we charge to craft the story you want us to pitch to New Zealand's news media. This pitch fee includes:
1. 30 minute Strategy Call
2. Press Release
3. Pitch to Media
Then, we charge you success fees based on how much coverage we land you.
These are what keeps us accountable and working as hard as possible for you, to land you as much news coverage as possible.
Our success fees are a flat fee of $999 per story we land you in leading New Zealand media.
If you want ongoing news coverage and reach the holy grail of PR in becoming a trusted go-to media source to comment on all things in your industry, then Payper Ongoing is for you. It's our subscription service for organisations who want to level up their comms.
Our pricing is simple and transparent, and most importantly, it’s based on results. There's a small flat fee for us to craft your story and pitch it, and then you pay per the news coverage we land you. Use this tool to get a cost estimate based on news coverage.
Public Relations (PR), now often called "communications" covers a range of things but is all about managing the public perception of your brand. For us specifically at Payper, it's all about trying to get your business, organisation or brand positive coverage in news media.
Payper operates on a unique, results-based model. This means you pay more for the media coverage you get, not the effort we put in. It's transparent, fair, and ensures we're just as invested in your success as you are.
With Payper, you only pay small flat fee and pay the bulk of the fee based on how much coverage your story lands in the media. That's what we call 'results'. We believe in earning our keep by getting you the coverage you deserve.
These tiers reflect the reach and influence of the media outlets covering your story. Tier one includes major national and international outlets, tier two refers to online-only articles, and tier three covers smaller industry magazines, blogs, local papers, etc. Check out the pricing page for full details.
Nope, sorry. For the moment, we're just concentrating on getting news coverage for epic organisations we love.
Again, nope, sorry. Given the nature of the job, it's important to us that we only work with organisations whose values align with ours – we need to believe in what we're pitching wholeheartedly.
Because our business model is all built around getting successful news coverage, we have to be a bit picky about who we work with. In short, we only pitch stories we think journalists will genuinely love. Although it might be frustrating we said we didn't think your story is strong enough to pitch, trust us: we're doing you a favour and avoiding you the hassle of writing and sending a pitch for it to fall on death ends. Plus, our reputation with journalists relies on us only offering up great, newsworthy, stories – so we need to ensure we uphold that reputation.
Start with us, at Payper! Our team of experienced PR professionals will help you identify your story, pitch it to the right media outlets, and get you the coverage you need. If you've got a great story you want told, just start the pitch process.
It all depends how great your story. Payper offers packages that suit different budgets and needs. Check out our pricing page for all the details.
Never! Pitching to news media is never a sure ticket and sometimes you have to take a few shots on goal to get one in. We never ever gauruntee success and no other PR company can either. If they try, don't believe them.
100% you can!^ChatGPT can write a great press release for you and we even use it ourselves to help us in our work. But, writing the press release itself is not really where we add value. We use more than a decade of journalism experience to add the most value in two key ways: developing newsworthy and attention-grabbing story angles (the key "hook" that gets journalists interested in covering your story), and secondly, the trusted relationships we have with New Zealand journalists to ensure your story gets in front of their eyes, and ultimately, gets covered.
