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In Detail
Scapegrace Distilling Co is New Zealand's leading distillery, creating a range of premium and super-premium spirits which are sold in New Zealand and around the world.
Payper began working with Scapegrace in July 2023, promoting Scapegrace products to New Zealand through PR. Between July and November Payper helped Scapegrace land 20 media articles across lifestyle, business, trade and mainstream media, that's an average of five stories a month!
We told stories about new product development, organisational updates and international award wins as well as business focussed updates. At Payper, we used our journalism skills to find interesting angles to make these stories stand out to New Zealand media, we then targeted specific media, landing Scapegrace a range of coverage to reach multiple audiences.
With Scapegrace signing up to Payper's Ongoing service, we also have significant coverage booked in for the coming months in some of New Zealand's leading publications.
We’ve been really stoked with the PR results we’ve seen while working with Payper. Their role as PR partner to Scapegrace is a key part of our marketing strategy and they’ve delivered a fantastic return on investment.
Payper has helped us to massively increase the amount of media coverage we’re generating, covering a broad spectrum from mainstream and lifestyle to trade media. They’ve ensured we’re getting the type of coverage we want, exactly where we want to be seen. Their results-based PR model has been great, not only in terms of outcomes but also in how it aligns with our planning thanks to their transparent pricing. With Payper, you know what you get and what you’ll pay for it.
Working with the Payper team has been great as well. They’re efficient, creative, and obviously have really strong connections with the New Zealand media landscape and journalists. Their ability to consistently place us in the right media spaces, coupled with their professional and personable approach makes them the perfect PR partner for Scapegrace.
