Frequently Asked Questions
How is Payper different from other PR firms?
Payper operates on a unique, results-based model. This means you pay more for the media coverage you get, not the effort we put in. It's transparent, fair, and ensures we're just as invested in your success as you are.
What do you mean by 'results-based'?
You pay for outcomes, not overheads. There’s a small flat fee to craft your story, then success fees based on the coverage we land.
Can you get me on TV?
If you have a great story to tell, probably! Our team have all worked as TV (and radio and print) journalists and have great connections with current reporters, so if we have a great story to pitch, and it's visual, we land them on TV all the time.
Do you do crisis comms?
Yes. Call Lewis anytime (24 hours) on +64 027 451 8090 or check out our Crisis Comms service page under "Services".
Do you work with anyone?
No. We partner with organisations we’re proud to back. If a story isn’t newsworthy or values don’t align, we won’t pitch it.
I told Payper my story you won't help me pitch it to media. Why?
Short answer: we’re saving you time and reputation. If it’s not news, pushing it hurts you and us. We’ll tell you straight, reshape it if possible – or politely tell you your story is not strong enough to pitch to media.
I've never used PR before, where do I start?
Book a chat. We’ll map targets, angles, proof points, and timing. Then we craft a release and pitch the right journalists. We'll explain how it all works to you in simple terms and steer clear of the jargon and complicating other PR firms love to hide behind!
How much does it cost?
Our model is transparent and results‑based. Check out our On Demand and Ongoing offerings under "Services" for pricing. There's a small flat setup and strategy cost, and then success fees on top of that to ensure that we only win if you win.
Do you guarantee success?
No. Newsrooms choose what runs. We stack the odds with sharp angles, timing, and craft – but no promises. If someone guarantees PR, they're misleading you or selling ads. Our model is low-risk as it's results based... your success is our success!
Can't I just use ChatGPT?
You can. AI can draft a release. What it can’t do is earn trust, judgement, and relationships. We shape the story, timing, and pitch to get a human ‘yes’. We've been journalists and in the media industry for more than 20 years, AI is a great tool but it doesn't have the human connections we have.