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If you have any questions, please don't hesitate to email email@example.com.
If you haven't already, please look after getting a good photo for your press release: this is absolutely crucial to maximising the chances of it getting picked up.
Photos should be:
- Of people. No people = no good. Ensure the key person or people quoted in the release are included in the photo.
- In an appropriate setting. The background should be relevant to the story and, generally, the further the background is behind the key people, the better (this adds nice depth-of-field).
- Shot wide: the key people should generally be shot with at least their whole upper body included, or even more.
- Shot in landscape orientation. Leave portrait mode for phone selfies!
- In colour. No black and white and no filters. Trust us.
- Well lit. Outside is best (shoot just after sunrise or just before sunset for best light). Indoors is okay but ensure the lighting is good and consistent.
- Shot on a decent camera. A modern phone camera is fine in great lighting!